As much as it feels like it sometimes, motivation isn't just trying to get people to use SharePoint. I was having dinner with Natalie Jeremijenko
and the discussion turned to how difficult it is to get people to break their existing habits. Her comment was so simple: "The incentive to use a new system has to be greater than the incentive to keep doing what you're doing.
Not earth shattering, but a very crystalizing thought for me. What am I providing in my SharePoint site that will be so enticing, so useful, so exciting, that my potential audience HAS to use my site or they feel they are missing something. What is the incentive for them to use SharePoint?
If you've got something like that on your site, I really want to hear about it. Why are people coming to your site? How did you break their existing work patterns?
Here's a quick video to get the thoughts flowing. It's Dan Pink at this year's TED conference, talking about The Surprising Science of Motivation