Editor's note: Contributor Marcy Kellar is a SharePoint Strategist and User Experience Designer. Follow her @marcykellar
Last summer, Marcy Kellar began a weekly series of her top picks of UX articles for that week. Marcy is going to pick up the series again so we've gone back to publish her original articles.
Here are the top 5 UX articles on branding:
By anthony on 06/20/12 Have you ever wanted your users to click your links, but didn't know how to get them to act? When some designers run into this problem they're tempted to use the words "click here" on their links.
Marcy Kellar: This article is spot-on minus one recommendation to link to Nouns and not verbs. Linking to verbs is appropriate if it communicates what the user should expect to see when clicking on the link.
By Nathaniel Davis "Business clients don't pay practitioners to practice information architecture; they pay professionals to produce IA work products that help them to meet their business objectives." In my previous columns, I've framed my discussions around the practice of information architecture.
Marcy Kellar: This article is popular because Information Architecture is confusing and there are so many approaches. The case studies in this article provide real world examples of the approach in action and follow best practices: Business, User, Content = IA.
Want to know the single most important thing to do to optimize your content migration? Think through the steps of handling and evaluating content during the website migration. Unfortunately most focus exclusively on one single step: How to get content from the old system to the new one.
Marcy Kellar: Content is a critical piece of the User Experience equation. This platform-agnostic article on content migration provides high level guidance on how to migrate content. (Hint: Migration success starts well before you actually move the content)
I have just finished a wonderful book, Reading in the Brain: The New Science of How We Read , which ostensibly is about the origins and the neural underpinnings of the human ability to read.
Marcy Kellar: I'm a sucker for neuroscience because of my medical background. This article provides several good examples of what users are scientifically hardwired to respond to and why.
We are pleased to present an excerpt from Chapter 4 of Search Patterns by Peter Morville and Jeffery Callender (O'Reilly, 2010). -Ed. Faceted Navigation Also called guided navigation and faceted search, the faceted navigation model leverages metadata fields and values to provide users with visible options for clarifying and refining queries.
Marcy Kellar: Faceted Navigation is something SharePoint 2013 can do and do well. The more you know about the concept, the better you can execute it correctly in the future.