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SharePoint vs. Yammer for Microblogging

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Categories:SPF 2013; Social Computing; Site Manager/Power User

You may also be interested in: O'Reilly - SharePoint 2010 at Work

 

Editor's note: Contributor Chris Clark is the Marketing Manager for Creative Sharepoint. Follow him @chrisclark005

Introduction

In a recent blog I compared SharePoint vs. Yammer for Document Collaboration. Here I will look at the microblogging capabilities of each product.

SharePoint vs. Yammer Comparison Chart

The following chart provides a comparison of SharePoint and Yammer features at a glance. For more details, and to see screenshots of SharePoint and Yammer, click on the feature set headings.

Yammer

SharePoint 2013

Posting
Announcements Yes No
Updates Yes Yes
Files Upload and share Share only
Polls Yes No
Praise Yes No
Events Yes No
Tagging
@mentions Yes Yes
#tags / Topics All users Author only
Following
People Yes Yes
Conversations Yes Yes
#tags / Topics Yes Yes
Files Yes Yes
Groups / Sites Yes Yes
Liking and Replying
Liking Yes Yes
Replying Yes Yes
Sharing
Via Group or Site Yes No
Via Private Message Yes No
Via Link No Yes
Content Preview
Microsoft Office Files Yes Yes, with thumbnail
PDFs Yes, with thumbnail No
Images Yes, with thumbnail Yes, with thumbnail
Videos Yes, with thumbnail Yes, with thumbnail
Internal Pages Yes, with thumbnail No
External Pages No, thumbnail only No
Security
Lock Conversation No Yes
Delete Conversation Yes Yes
Keyword Monitoring Yes No
Other
Embeddable Feed Yes No
Applications iOS, Android, Windows Phone, Windows 8 iOS, Windows Phone, Windows 8
Hide Conversations Yes No
Follow Up No Yes
Bookmarks Yes No
Friendly URLs No, only remove URL Yes, and remove URL

 

Posting in SharePoint vs. Yammer

Yammer’s ‘Publisher’ tool allows users to share updates, upload and share documents, post polls, praise others, post events and make announcements (administrators only).

2013-08-26-SharePointYammerMicroblogging-01.png

SharePoint’s ‘Newsfeed’ has less functionality. Users can hyperlink to content elsewhere (like surveys or events), but the Newsfeed itself is not very interactive.

2013-08-26-SharePointYammerMicroblogging-02.png

Back to table

Tagging in SharePoint vs. Yammer

Yammer allows posts to be directed at specific users with @mentions and associated with specific ‘Topics’ (both with type-ahead). Once posted, anyone can add a new Topic to a post.

2013-08-26-SharePointYammerMicroblogging-03.png

SharePoint also allows @mentions and uses #tags in place of Topics (both with type-ahead). However, #tags can only be associated to the post by the author ahead of publishing.

2013-08-26-SharePointYammerMicroblogging-04.png

Back to table

Following in SharePoint vs. Yammer

Yammer users are able to follow specific people, conversations, topics, files and groups to get updates.

2013-08-26-SharePointYammerMicroblogging-05.png

Likewise, SharePoint users are able to follow specific people, conversations, #tags, files and sites.

2013-08-26-SharePointYammerMicroblogging-06.png

Back to table

Liking and Replying in SharePoint vs. Yammer

Yammer users are able to flag up useful content by ‘Liking’ it and engage in conversations by replying.

2013-08-26-SharePointYammerMicroblogging-07.png

Likewise, SharePoint users are able to Like content and reply to conversations.

2013-08-26-SharePointYammerMicroblogging-08.png

Back to table

Sharing in SharePoint vs. Yammer

Yammer allows conversations to be shared to other Groups or to individual inboxes via Private Message.

2013-08-26-SharePointYammerMicroblogging-09.png

SharePoint allows conversations to be shared across sites, but only via a hyperlink to the original post.

2013-08-26-SharePointYammerMicroblogging-10.png

Back to table

Content Preview in SharePoint vs. Yammer

Yammer allows a range of content (Office Files, PDFs, rich media and web pages) to be shared (with a thumbnail) and previewed within feeds.

2013-08-26-SharePointYammerMicroblogging-11.png

SharePoint only provides thumbnails and preview for Office files and rich media within Newsfeeds. Pages and PDFs are shared only as hyperlinks.

2013-08-26-SharePointYammerMicroblogging-12.png

Back to table

Security in SharePoint vs. Yammer

Yammer allows authors and administrators to delete conversations, removing them from feeds. It also allows administrators to monitor specific keywords that may indicate misuse.

2013-08-26-SharePointYammerMicroblogging-13.png

SharePoint also allows authors and administrators to delete conversations. Additionally, conversations can be ‘Locked’, leaving them in place but disabling further activity.

2013-08-26-SharePointYammerMicroblogging-14.png

Back to table

Other features in SharePoint vs. Yammer

Yammer has a range of additional features:

  • Embeddable feeds allow conversations to be integrated into other Line of Business Applications (note there are several third party apps and an API available also)
  • Mobile apps are available for all major mobile platforms
  • ‘Hide’ allows users to remove conversations from their personal view of feeds
  • ‘Bookmarks’ allow users to follow specific conversations directly from their profile

2013-08-26-SharePointYammerMicroblogging-15.png

SharePoint also has additional features:

  • Apps are available for iOS, Windows Phone and Windows 8
  • ‘Follow Up’ allows users to create a personal task from a conversation, which will be stored on their MySite
  • Users are able to create ‘Friendly URLs’ for the hyperlinks they paste into newsfeeds

2013-08-26-SharePointYammerMicroblogging-16.png

Back to table

Conclusion

The addition of the Newsfeed in SharePoint 2013 is the most significant addition of social functionality the product has seen. It is well integrated into the platform and provides the simple user experience that employees will expect from consumer products.

However, it does lack many of the ‘Posting’ features found on Yammer (such as polls, praise and events) which make the newsfeed a highly interactive centre for activity, rather than a signpost to content elsewhere. Microsoft’s roadmap will no doubt involve bringing this experience to SharePoint.

Comments

Chris Poteet

Embeddable Feeds

I think you have a mistake. You can embed the newsfeed for SP 2013 anywhere with the web part right? I thought so. I think you mean externally embeddable.

Posted 13-Sep-2013 by Chris Poteet
Jeremy Thake

Limititation on mentions

Great comparison, in your table I'd recommend adding that there is a limit on how many people you can mention in SharePoint Newsfeed posts which is super annoying!

Posted 15-Sep-2013 by Jeremy Thake
Chris Clark

Thanks for the feedback

Hi Chris - that is correct, I'm referring to externally embeddable feeds, thanks for the clarification!
 
Thanks Jeremy.  That's an interesting quirk that I certainly hadn't noticed before, I'll be sure to add it once I get around to updating the post.

Posted 16-Sep-2013 by Chris Clark
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sh22locked

Complex but helpful

This is tiring and complex task for anyone who is daily dealing with SharePoint or Yammer for micro blogging … it is written and explained well but the task is so complex it nevertheless makes you able to do it in one stretch. Still I appreciate the writer for his valuable tutorial. windows 8 transformation pack for vista

Posted 10-Feb-2014 by sh22locked
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Difficult but really helpful

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Posted 10-Feb-2014 by sh22locked
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Yammer Wins

I'd have to agree with you that Yammer offers a better user experience. Learn More

Posted 17-Mar-2014 by James
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