Dana White, President of the Ultimate Fighter Championships (UFC), was one of the keynotes at NMX earlier this month. I saw Steve Olsher step to the microphone in front of 1000 people and call Dana out for not compensating the fighters equitably. Turns out, Steve used to manage one of the UFC fighters.
In this discussion, after we get through clearing up what is going on in the UFC, Steve and I talk about how to build and maintain an online audience through the use of traditional as well as contemporary media tools.
Listen to the discussion: http://soundcloud.com/nothingbut-2/steve-olsher-building-an
Steve calling out Dana White: http://www.youtube.com/watch?v=wFzDNToAn_g (go to 43:30)
Steve's site: http://www.steveolsher.com/
His book: http://www.amazon.com/Internet-Prophets-Worlds-Leading-Experts/dp/1614482322
Internet Prophets Workshop: http://www.internetprophetslive.com/