Rachel Happe (pronounced "Hoppy") runs an essential community resource at the Community Roundtable. Each year, she and her team put out the "State of Community Management" whitepaper. The paper is getting a massive update this year to include data from over 90 companies.
In this extended discussion, Rachel and I talk about social media and how it relates to community, what to look for in 2013 and then we go into depth about how companies can measure the value of their community engagement.
Listen to the discussion: http://soundcloud.com/nothingbut-2/rachel-happe-measure-the
The Community Roundtable http://community-roundtable.com
Seven Trends in Community and Social Business for 2013 http://community-roundtable.com/2013/01/seven-trends-in-community-and-social-business-for-2013/
The Community Maturity Model http://community-roundtable.com/2009/06/the-community-maturity-mode/ l