I watched over the past year as Hugh Evans, CEO of the Global Poverty Project, created a formidable social media presence as he built a network of believers who not only helped spread his message, but allowed him to generate pledges for $1.3 billion in ten (10) months. I spoke with his social media coordinator, Mitch Hansen, last week about how the campaign was created and executed (link below).
In this discussion, I talk with Hugh about how he intends to extend the engagement of his followers into his next project..
Listen to the discussion: http://soundcloud.com/nothingbut-2/hugh-evans-how-to-keep-670-000
Global Poverty Project: http://www.globalpovertyproject.com/
Hugh Evans: http://www.hughevans.com.au/about
Concert on the Great Lawn: http://www.nytimes.com/2012/08/23/arts/music/hugh-evans-29-force-behind-global-festival-on-great-lawn.html
Mitch Hansen Interview: https://soundcloud.com/nothingbut-2/mitch-hansen